Established in 2002

RUGCEL WINCH has led the winching industry with unmatched engineering and innovation. Known for quality and durability, we serve recreation, recovery, industrial, utility, and military needs.





Established in 2002

We understand that winching isn't always a casual experience and your winch may be your lifeline out of danger. Our product development team uses real customer feedback to continually improve and expand our lineup of winches.

No matter the winching scenario, we have a winch up for any task. You will be prepared, because you can count on RUGCEL WINCH

RUGCEL Around The Globe

RUGCEL WINCH started in the U.S., and now we’re growing fast — expanding across the globe, including the U.S., Australia, Europe, Asia
Our address in Australia: L 1 40 Thompson St, Bowen Hills QLD 4006